Frequently Asked Questions
Everything you need to know about monetizing your stream with StreamPlacements
StreamPlacements is a sponsorship platform specifically designed for live streamers that connects content creators with brands for authentic, non-intrusive overlay partnerships. Unlike traditional ad networks that inject random advertisements, StreamPlacements gives you complete control over which sponsors appear on your stream. The process is straightforward: you sign up, add a simple browser source to OBS or Streamlabs, and then browse available sponsor campaigns in your dashboard. You manually review and approve each partnership before any branding appears on your stream. Once approved, sponsor overlays display during your broadcasts, and you earn money based on your viewer hours—calculated as average concurrent viewers multiplied by hours streamed multiplied by the campaign rate. This model ensures you maintain authenticity with your audience while generating consistent revenue from every stream session.
StreamPlacements has intentionally low barriers to entry because we believe every streamer deserves monetization opportunities regardless of their current audience size. There are no minimum viewer requirements, no follower thresholds, and no mandatory streaming hours to qualify. Whether you average 5 viewers or 5,000 viewers, you can sign up and start earning immediately. The only requirements are having an active streaming channel on a supported platform (Twitch, YouTube Live, or Kick), being at least 18 years old or having parental consent, and having the ability to add a browser source to your streaming software. Both Twitch Affiliates and non-Affiliates are welcome, as are YouTube and Kick streamers at any level. We designed the platform this way because we started as small streamers ourselves and understand how difficult it is to find monetization options early in your streaming career.
Absolutely—StreamPlacements was built with small streamers in mind from day one. Traditional sponsorship deals typically require thousands of concurrent viewers, making them inaccessible to the vast majority of content creators. We take a different approach: our CPV (cost-per-viewer) model means your earnings scale proportionally with your audience, so even streamers with 10-20 average viewers can generate meaningful income over time. For example, a streamer with 15 average viewers who streams 80 hours per month could earn around $48 monthly—not life-changing money, but real income that compounds as your channel grows. More importantly, working with sponsors early helps you build professional relationships and learn how brand partnerships work, preparing you for larger opportunities as your audience expands. Many of our most successful streamers started with us when they had fewer than 50 average viewers.
Yes, StreamPlacements fully supports all three major live streaming platforms: Twitch, YouTube Live, and Kick. You can connect multiple platforms to a single StreamPlacements account and use the same overlay across all of them simultaneously. The technical implementation is identical regardless of platform—you simply add a browser source to OBS, Streamlabs, or your preferred streaming software. Our tracking system automatically detects which platform you're streaming to and records your viewer metrics accordingly. This multi-platform support is particularly valuable for streamers who simulcast or switch between platforms, as you maintain consistent sponsorship presence and earnings across all your broadcasts. We continuously monitor platform policies to ensure our service remains compliant with each platform's terms of service and advertising guidelines.
No, you absolutely do not need Twitch Affiliate or Partner status to join and earn money with StreamPlacements. While many of our streamers have achieved Affiliate or Partner status, the platform is completely open to non-Affiliates as well. This is one of our core differentiators from Twitch's built-in monetization, which requires Affiliate status before you can earn anything. With StreamPlacements, you can start generating income from day one of your streaming career, even if you haven't reached 50 followers or 3 average viewers yet. In fact, using StreamPlacements can help you work toward Affiliate status by providing income that allows you to invest in better equipment, take streaming more seriously, and dedicate more time to growing your channel. The same applies to YouTube streamers who haven't reached Partner requirements and Kick streamers at any level.
Yes, StreamPlacements is a completely legitimate platform founded by experienced streamers and developers who understand the content creator ecosystem. We're transparent about exactly how earnings work, we publish clear documentation about our payment processes, and we have an established track record of paying streamers on schedule. From a technical security standpoint, our overlay system is simply a browser source that displays images—it cannot access your Twitch account, read your stream key, or interact with your streaming software in any harmful way. We don't require OAuth permissions that could compromise your account, and we don't store sensitive streaming credentials. Our founders are publicly known members of the streaming community, and we maintain active social media presence and customer support channels. We encourage you to research us, read reviews from other streamers, and reach out with any questions before signing up.
Yes, StreamPlacements welcomes and supports streamers from around the world. Our platform is globally accessible, and we have active streamers on every continent. Your geographic location may influence which sponsor campaigns are available to you, as some brands specifically target audiences in certain regions—for example, a European food delivery service might only sponsor EU-based streamers, while a global gaming brand might be available worldwide. Your earnings rate may also vary by region based on advertiser demand and campaign budgets in your area. For payments, we use PayPal which operates in over 200 countries and territories, making it accessible to the vast majority of international streamers. PayPal handles currency conversion automatically, so you'll receive funds in your local currency. Our dashboard and support resources are available in English, with community support available in multiple languages through our Discord server.
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StreamPlacements uses a CPV (cost-per-viewer) payment model where your earnings are calculated using a simple formula: Average Concurrent Viewers × Hours Streamed × Rate. The base rate is typically around €0.04 per viewer hour, though this can vary by campaign, region, and sponsor. To illustrate with real numbers: if you stream for 100 hours in a month with an average of 30 concurrent viewers, you would earn approximately €120 (30 × 100 × €0.04). A streamer with 100 average viewers streaming the same hours would earn around €400 monthly. Rates may be higher for certain premium campaigns or specific geographic regions where advertisers pay premium rates. The key advantage of this model is predictability—you can estimate your monthly earnings based on your typical streaming schedule and viewer counts, making it easier to plan your content creator income.
StreamPlacements pays you for every viewer hour you accumulate while streaming with an active sponsor overlay displayed. Our payment system is designed to be transparent and predictable so you always know what to expect.
Your earnings are calculated using this formula: Average Concurrent Viewers × Hours Streamed × Campaign Rate (typically €0.04 per viewer hour).
For example, if you stream 100 hours in a month with 30 average concurrent viewers at the standard rate, your calculation would be: 30 × 100 × €0.04 = €120 for that month.
Payments are processed automatically on the 20th of each month for the previous month's earnings, provided you've reached the minimum $20 threshold. You'll receive payment via PayPal, and you can track all your earnings, pending payments, and payment history in real-time through your StreamPlacements dashboard.
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The StreamPlacements minimum payout threshold is $20 USD, which we intentionally set low to ensure that streamers of all sizes can access their earnings in a reasonable timeframe. Once your accumulated earnings reach $20, your payment will automatically be processed on the 20th of the following month. For context, a streamer with 20 average viewers who streams 25 hours per month would reach this threshold in about one month. If you don't reach the threshold in a given month, your earnings simply roll over and accumulate until you do—there's no expiration or forfeiture of earned funds. We chose this low threshold specifically because we remember how frustrating it was as small streamers to have earnings locked behind high minimum payouts on other platforms. Your money is your money, and we want you to access it as quickly as possible.
StreamPlacements currently processes all payments through PayPal, which we selected because of its global availability, ease of use, and built-in currency conversion capabilities. PayPal operates in over 200 countries and supports multiple currencies, making it accessible to our international streamer community. When you set up your StreamPlacements account, you'll link your PayPal email address, and payments will be sent directly to that account on the scheduled payment date. PayPal handles currency conversion automatically if your account is set to a different currency than the payment, applying their standard exchange rates. Standard PayPal receiving fees may apply depending on your account type and location—personal accounts in some regions may incur small percentage fees on received payments. We're continuously evaluating additional payment methods based on streamer feedback and may expand options in the future.
StreamPlacements operates on a monthly payment cycle with payments sent on the 20th of each month for the previous month's earnings. Here's how the timeline works: earnings you accumulate during January will be calculated and finalized by early February, then paid out on February 20th (assuming you've met the $20 minimum threshold). If the 20th falls on a weekend or holiday, payments may process on the next business day. You'll receive an email notification when your payment is sent, and funds typically appear in your PayPal account within 24-48 hours depending on PayPal's processing times. Your dashboard provides real-time tracking of current month earnings, pending payments, and complete payment history so you always know exactly where you stand. If you haven't reached the minimum threshold, your earnings carry forward to the next month automatically.
StreamPlacements operates with complete transparency regarding fees and payouts. The earnings displayed in your dashboard represent your actual payout amount—we do not deduct any hidden platform fees, revenue shares, or processing charges from your earnings. What you see is what you get. Our business model is built on the advertiser side, meaning brands pay us to connect with streamers, and we pass the agreed CPV rate directly to you. The only fees you might encounter are standard PayPal receiving fees, which are determined by PayPal based on your account type and location, not by StreamPlacements. In many cases, especially for business PayPal accounts, these fees are minimal or non-existent. We believe in honest, straightforward compensation for creators and will never surprise you with unexpected deductions from your hard-earned streaming income.
While StreamPlacements calculates and displays earnings in EUR/USD for consistency across our international platform, you can absolutely receive payments in your local currency through PayPal's automatic currency conversion. When payment is sent to your PayPal account, PayPal will convert the funds to your account's primary currency using their current exchange rates. This happens automatically without any action required on your part. PayPal's exchange rates are competitive with market rates, though they do include a small conversion margin. If you prefer to receive funds in EUR or USD directly, you can configure your PayPal account to maintain balances in multiple currencies. This flexibility makes StreamPlacements accessible to streamers worldwide, whether you're in Europe, North America, Asia, South America, or anywhere else PayPal operates.
If you stop streaming temporarily or take an extended break, there are absolutely no penalties, fees, or negative consequences to your StreamPlacements account. You simply won't earn during the period you're not streaming—that's the only impact. Your accumulated earnings remain safely in your account and will be paid out on the normal schedule once you reach the minimum threshold. Your approved sponsors remain active in your account, ready to display whenever you return to streaming. There's no requirement to stream a minimum number of hours, no penalties for inconsistent schedules, and no risk of losing your account due to inactivity. Many streamers take breaks for vacations, life events, health reasons, or simply to avoid burnout—this is completely normal and expected. When you return to streaming with your overlay active, you'll immediately start earning again as if you never left. Take care of yourself first; StreamPlacements will be here when you're ready.
Yes, your StreamPlacements dashboard provides comprehensive real-time analytics so you always know exactly how your sponsorships are performing. The dashboard displays your current session earnings as they accumulate during live streams, allowing you to see the immediate financial impact of your content. Beyond live tracking, you can view historical earnings data broken down by day, week, month, or custom date ranges. The analytics include total viewer hours tracked, average concurrent viewers per session, earnings per sponsor campaign, and cumulative totals toward your payout threshold. You'll also see your complete payment history including amounts, dates, and transaction IDs for your records. This transparency is intentional—we believe you should have full visibility into how your earnings are calculated and when payments will be processed. The dashboard updates frequently during streams, and all data is available through both web browser and mobile-friendly views.
Adding StreamPlacements to OBS Studio or Streamlabs is a straightforward process that takes most streamers less than 5 minutes to complete. First, log into your StreamPlacements dashboard and navigate to the overlay section where you'll find your unique overlay URL. In OBS, create a new Browser Source by right-clicking in your Sources panel and selecting 'Browser'. Paste your overlay URL into the URL field, set the width and height according to your preference (we recommend starting with 300x250), and click OK. Position the browser source wherever you want sponsors to appear on your stream—common placements include corners or below your webcam. Our dashboard includes a real-time preview and validation system that confirms your overlay is working correctly. If you encounter any issues, our setup wizard provides step-by-step troubleshooting guidance, and our support team is available to help with technical questions.
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Not at all—we've designed the StreamPlacements setup process to be as simple as possible, even for streamers who aren't technically inclined. Our built-in setup assistant provides visual, step-by-step instructions for adding the browser source to OBS, Streamlabs, or other popular streaming software. The system includes automatic configuration validation that checks whether your overlay is properly connected and displaying correctly before you go live. If something isn't configured correctly, you'll receive specific guidance on how to fix it rather than generic error messages. Most streamers complete the entire setup process in under 5 minutes, including account creation, overlay configuration, and validation. We also provide video tutorials, detailed documentation, and responsive customer support for anyone who needs additional assistance. Our goal is to remove all technical barriers so you can focus on what matters: creating great content and earning money.
No, the StreamPlacements overlay has virtually zero impact on your stream quality or system performance. The overlay is implemented as a lightweight browser source that simply displays static or minimally animated images—it doesn't run any intensive processes, execute complex scripts, or consume significant CPU, GPU, or memory resources. In technical terms, the overlay typically uses less than 1% of CPU resources and minimal RAM, making it imperceptible alongside the much heavier demands of game rendering and video encoding. Your stream's FPS, bitrate, encoding quality, and overall performance will remain exactly the same with or without the overlay active. We specifically engineered the system this way because we're streamers ourselves and understand that performance is non-negotiable. The overlay won't cause frame drops, encoding lag, or any degradation to your viewer experience.
Yes, you have complete control over the placement, size, and layering of your sponsor overlay within your streaming software. Since the overlay is a standard browser source, you can position it anywhere on your OBS canvas—bottom corner, top corner, sidebar, below your webcam, or any other location that fits your stream layout. You can resize the browser source to match your aesthetic preferences and layer it above or below other sources as needed. Many streamers position the overlay near their webcam or in a corner where it's visible but doesn't obstruct gameplay. You can also create different overlay placements for different scenes—perhaps larger and more prominent on your 'Starting Soon' screen, and smaller and more subtle during gameplay. The flexibility is entirely yours, and you can adjust positioning at any time without affecting your earnings or sponsor relationships.
Yes, the StreamPlacements overlay works seamlessly across multiple OBS scenes, and you have flexibility in how you implement it. The simplest approach is to add the overlay browser source to each scene where you want sponsors displayed—your gameplay scene, 'be right back' screen, 'starting soon' scene, and so on. Alternatively, you can use OBS's source referencing feature to add the overlay once and reference it across multiple scenes, ensuring consistent positioning and reducing setup time. Our tracking system automatically detects when your stream is live and the overlay is visible, regardless of which scene is active. This means you earn for all viewer hours where the overlay is displayed, whether you're actively gaming, chatting, or showing a break screen. Many streamers strategically place the overlay on high-visibility scenes like break screens where viewers' attention naturally focuses on static elements.
Yes, StreamPlacements is fully compliant with Twitch's Terms of Service and advertising guidelines. The key distinction that makes us compliant is creator control: Twitch prohibits automated ad injection services where ads appear without streamer approval, but explicitly allows sponsored content where creators manually select and approve their partnerships. StreamPlacements is designed around this principle—every sponsor must be individually reviewed and accepted by you before it can appear on your stream. You maintain complete control over which brands are associated with your content, and you can remove or pause any sponsor at any time. This manual approval process keeps you in compliance with Twitch's rules while enabling legitimate sponsorship monetization. We continuously monitor Twitch's policy updates and adjust our service as needed to maintain compliance, so you can use StreamPlacements with confidence.
StreamPlacements and Twitch's built-in advertising system work fundamentally differently, each with distinct advantages. Twitch ads are video pre-rolls and mid-rolls that interrupt the viewing experience—viewers must watch an ad before seeing your content or during your stream. Many viewers use ad blockers to skip these ads entirely, and streamers only earn when ads are actually viewed. StreamPlacements overlays, by contrast, are non-intrusive sponsorship banners that appear alongside your content without interrupting the viewing experience. Viewers see your gameplay and the sponsor simultaneously, making the experience far less disruptive. Importantly, browser source overlays cannot be blocked by ad blockers, so every viewer sees the sponsor and you earn for every viewer hour. You also maintain direct control over which sponsors appear, whereas Twitch ads are algorithmically served. Many streamers use both—Twitch ads for additional passive income and StreamPlacements for consistent, controllable sponsorship revenue.
Absolutely not—this is a core principle of how StreamPlacements operates and a key reason we're compliant with platform terms of service. Unlike ad networks that automatically serve whatever advertisements they choose, StreamPlacements requires manual approval for every single sponsor before they can appear on your stream. When a new sponsor campaign becomes available, you'll see it in your dashboard where you can review the brand, examine their creative assets, and decide whether it aligns with your content and values. Only after you explicitly click 'Accept' will that sponsor's overlay appear during your streams. If a sponsor you've previously approved updates their visuals or messaging, you'll receive a notification and must re-approve the changes before they go live. This manual control system ensures you're never surprised by unexpected branding on your stream and maintains the authentic, creator-controlled sponsorship model that platforms like Twitch require.
Yes, you can absolutely use StreamPlacements alongside other sponsorship deals you've negotiated independently, and many of our successful streamers do exactly this. StreamPlacements is designed to complement—not replace—your existing and future sponsorship relationships. The only consideration is ensuring that any independent sponsorship contracts you sign don't include exclusivity clauses that would conflict with displaying other sponsors. Most brand deals are category-specific (for example, an energy drink sponsor might require exclusivity only among beverage brands), which typically doesn't conflict with StreamPlacements' diverse sponsor pool. Many streamers use StreamPlacements as their baseline, consistent monetization while actively pursuing larger individual sponsorship deals for specific campaigns or products. As your channel grows, you might transition some sponsor categories to direct deals while maintaining StreamPlacements for others—the flexibility is entirely yours.
Absolutely—complete creator control is the foundation of how StreamPlacements works and what differentiates us from traditional ad networks. You maintain full authority over every aspect of sponsor relationships on your stream:
- Manual approval required: Every sponsor must be individually reviewed and explicitly accepted by you before they can appear on your stream. No automatic placements, no algorithmic selections, no surprises.
- Change notifications: If any sponsor you've previously approved updates their creative assets, messaging, or branding, you'll receive a notification and must re-approve the changes before they go live on your stream.
- Instant removal: You can pause or permanently remove any sponsor at any time through your dashboard with a single click. Changes take effect immediately, giving you real-time control over your stream's branding.
StreamPlacements partners with brands across a diverse range of categories that are relevant and appropriate for streaming audiences. Our sponsor portfolio includes gaming peripherals and hardware, technology products and services, entertainment and media companies, food and beverage brands, apparel and lifestyle products, software and apps, and various other consumer categories. We maintain strict brand safety standards and do not allow sponsors from prohibited categories including gambling and betting services, adult content, tobacco and vaping products, weapons, or any other categories that violate platform terms of service or could harm creator reputations. Every sponsor undergoes our vetting process before campaigns launch on the platform. Within the available sponsors, you have complete freedom to accept only those that genuinely align with your content, audience, and personal values—you're never required to display sponsors you're uncomfortable with.
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Yes, you have absolute freedom to reject any sponsor or avoid entire categories that don't align with your content, values, or audience. When sponsors become available in your dashboard, accepting them is entirely optional—you can simply ignore or explicitly decline offers from brands you don't want to work with. There's no penalty for rejecting sponsors, no negative impact on your account standing, and no pressure to accept any particular campaign. If a brand doesn't fit your stream's aesthetic, conflicts with your personal beliefs, or simply isn't something you'd genuinely recommend to your audience, don't accept them. Your authenticity with your viewers is more important than any individual sponsor payment. Some streamers are selective and only accept sponsors in categories they're passionate about (like gaming gear for gaming streamers), while others accept a broader range—the choice is entirely yours, and you can adjust your approach at any time.
Sponsor availability on StreamPlacements depends on several factors including your stream category, audience demographics, geographic location, viewer engagement metrics, and overall channel professionalism. To maximize your sponsor opportunities, focus on these areas: First, stream consistently and grow your average viewer count, as larger audiences naturally attract more sponsor interest. Second, keep your StreamPlacements profile accurate and up-to-date, including your primary game categories and streaming schedule—brands often target specific categories like FPS games, variety content, or Just Chatting streams. Third, consider your audience's geographic location, as some campaigns target specific regions where advertisers want to reach consumers. Fourth, maintain a professional stream presence with good production quality, as brands evaluate overall channel presentation when selecting partners. Finally, stay active on the platform—sponsors see engagement metrics, and consistently streaming with the overlay active demonstrates reliability to potential brand partners.
In our experience and based on feedback from thousands of streamers, viewers generally respond positively to StreamPlacements overlays—far more positively than they respond to traditional video advertisements. Most viewers understand that content creators need to earn money to continue producing the streams they enjoy, and they appreciate monetization methods that don't interrupt their viewing experience. StreamPlacements overlays are designed to be non-intrusive: small, visually clean banners that appear in corners or margins without covering gameplay, blocking important UI elements, or pausing the stream. Many streamers report that viewers barely notice the overlays or comment positively about supporting the creator. Some streamers even involve their community by discussing sponsor choices or asking for feedback on overlay placement. The key is authenticity—if you only accept sponsors you genuinely believe in and position overlays thoughtfully, your community will respect your monetization choices.
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